- Overall presentation - Apple is the master of the minimalist design. The website is engaging at first entry to the site because they display a beautiful product prominently as the main focus of the page.
- Usability - Information is quickly accessed using the menu bar at the top.
- Organization - The visual hierarchy is easy to understand on all but one of their pages. Most of the pages are logically divided for each of their main product lines. The page that sticks out from the rest is the store page. There is a lack of clear hierarchy - all of the elements are equally sized, the same color, etc. It is difficult to determine where to look first.
2. moravian.edu
- Overall presentation - Much better than the old version. Engaging because of the photographs of students and professors. Engages the student on a personal level. Nice use of school colors.
- Usability - There is no site map. I know that I have difficulty finding things that I need on the site and find myself clicking from one page to the next to find things. Also, a problem occurs when accessing certain pages - some have not been redesigned. Detracts from the professional flow of the site.
- Organization - The pages themselves have a standard left side navigation and top menu bar. The use of colors and bullet points add to the visual hierarchy.
3. glic.com - The Guardian Life Insurance Company of America
- Overall presentation - It has a nice, consistent color scheme. I don't find the entry point to be very engaging at all however, mostly due to the issues discussed below under Organization.
- Usability - All of the necessary info is easily accessible from the home page.
- Organization - A bit cluttered. Needs to employ a bit more white space. A lot of the elements have the same visual weight, so it makes the site boring. Insurance is a typically boring topic, so I feel they are missing the opportunity to make their site stand out from the rest.
4. veer.com
- Overall presentation - This is definitely engaging when you first visit the site. The backdrop of the interesting graphic draws the user in.
- Usability - Information is easily accessed by using tabbed navigation at the top.
- Organization - The site has a nice balance of differently weighted visual elements that make the site easy to use and navigate.
5. wfmz.com
- Overall presentation - The site is engaging in that there is so much to look at upon entry, though that is not necessarily a good thing.
- Usability - There are so many colors, images, and graphics competing for attention that it makes this site a bit of a chore to use.
- Organization - The information is compartmentalized into a grid layout. However, better use of space and color would make this site clearer to understand and easier to use.
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